WEI WEI

Brand strategy / Brand identity

Branding and communication for a rebellious, adventurous and carefree Asian restaurant in Odesa. 

It’s a place with a loft-style interior, purple colors, green tables, Asian typefaces on the walls and a large interactive installation of one thousand small Asian warriors for the interior and its ambience.

The key visual is a boy and he’s seeking pleasure. We’ve created the whole world for him. He’s riding fluffy bao and taking soup baths, having lots of fun and even drinking some party cocktails. He’s the chosen one.